Why did ASEA get started as a Network Marketing Company! A sense of purpose of helping people after seeing how ASEA improves their health. The owners could of decided to sell to the pharmacological company and walked away with a lot of money in their pocket, instead Verdis Norton and James Pack thought of the 135 people that were getting results from taking this product. Having ASEA on the shelf of a store would not last. Each person has to be educated on how this product is produced, how it works how we all can benefit for it. This is intellectual distribution, educating people one by one.